' Technology Made Friendly '

Cogent has a pragmatic, common sense approach towards technology. We’re proud of our ability to develop and apply sophisticated technological solutions but we never use technology for technology’s sake.

We know that technology is only a tool, and that it can be applied either effectively or ineffectively, so our focus is always on our clients' needs. We select the technologies that best further our clients interests.

We also know that great technology is never a substitute for great content. In the final analysis, the mission of technology is to deliver content.

‘The newest computer can merely compound, at speed, the oldest problem in the relations between human beings…. what to say and how to say it.’

- Edward R. Murrow